Guides for businesses going digital

Practical, jargon-free advice on websites, e-commerce, apps and social commerce — written for U.S. business owners.

Real price ranges for custom marketing sites and e-commerce stores, what drives the cost, and how to avoid paying twice.

The three leading ways to run an independent online store — with a simple decision framework based on your catalog, team and budget.

What social commerce (mini) apps are, which audiences they reach, and how American brands can use them alongside their independent stores.

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